Winter Power Play is entering its final month, making March the last chance to get your deals in to win cash and prizes. This month, we’re also excited to announce the addition of natural gas, creating new opportunities for brokers, and we’re celebrating a major win for Atlantic Energy as Viking Data Centers selected us to power its crypto mining and AI facility in Akron, Ohio. We’re also thrilled to welcome our new Senior VP of Sales, Kris Hertel!
We’ve packed a lot into this edition, so let’s take a look at Watt’s Next! |
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ERCOT - March should behave as a typical shoulder month with softer weather-driven load offset by structurally higher renewable generation and ongoing load growth in key metro and data center corridors. Expect price formation to be increasingly driven by wind and solar shape risk, while congestion and nodal volatility remain elevated as spring maintenance begins. Importantly, this shoulder season is often when forward summer pricing starts to move meaningfully as outage schedules, early heat signals, and reserve margins become clearer. |
PJM - March is expected to be a shoulder-season transition month, with muted weather load but elevated operational sensitivity to planned maintenance across the thermal and nuclear fleet. Energy prices should remain closely tied to natural gas fundamentals, while congestion is likely to be the more active risk factor — particularly during maintenance driven redispatch and late-winter cold snaps. |
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NOW OFFERING NATURAL GAS
We’re excited to expand Atlantic's offering in our PJM power markets to include natural gas, initially emphasizing Ohio (OH) and Pennsylvania (PA), allowing us to support customers with a more complete energy solution. By applying the same disciplined pricing and risk management approach we use for power, we can help brokers deliver competitive, reliable options for customers looking to manage their total energy costs.
Our goal is to make it simple for brokers to bring customers a combined power and gas solution without adding operational complexity. As customer demand increasingly shifts toward bundled and simplified energy procurement, this represents a natural next step in how we support the market. |
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ATLANTIC ENERGY POWERS MAJOR DATA CENTER PROJECT
We’re also excited to highlight a recent win for Atlantic Energy: Viking Data Centers selected Atlantic Energy as the power provider for its crypto mining and AI data center in Akron, Ohio. Projects like this demonstrate our ability to deliver large-scale, customized energy solutions that support the evolving demands of high-performance computing. As energy demand continues to grow across data centers and other high-load customers, we’re well-positioned to work with brokers to bring similar large-scale opportunities to market. |
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WINTER POWER PLAY - MARCH UPDATES
Due to the incredible momentum around Winter Power Play, we’re turning up the heat again in March and adding even MORE ways for you to cash in on Commercial deals.
That’s right, we’re officially extending our COMMERCIAL CASH BONUSES in March and introducing a brand-new bonus tier to help you earn more payouts this month. RESIDENTIAL CASH BONUS is still going - giving you one more month to hit the top tier!
Winter Power Play is Atlantic Energy’s broker incentive built to reward you for every qualified* deal you send our way, featuring:
- Commercial Cash bonuses (now with an added earning level)
- Residential Cash bonuses
• Weekly prizes
• Monthly drawings
If you’ve been participating, you’re already in a position to level up. If you haven’t jumped in yet, this is your moment.
For more information, click here! |
Federal government approves a historic $26.5 B loan for generation and grid expansion
Federal energy officials announced a record $26.5 billion loan to Georgia Power and Alabama Power — subsidiaries of Southern Company — aimed at expanding capacity and transmission to meet rising demand, especially from data centers. The funds will support new natural gas plants, transmission lines, and upgrades to existing facilities. Energy officials noted the loan could deliver over $7 billion in customer savings over time due to lower interest costs. Critics say the focus on fossil generation raises long-term emissions and future cost concerns for deregulated markets. AP News |
Data centers’ power demand could reach up to 17% of U.S. electricity by 2030
A new analysis from the Electric Power Research Institute projects that data centers could consume up to 17 % of U.S. electricity generation by 2030 — nearly quadruple their current share. Rapid growth in AI-driven centers, particularly in key hubs like Virginia, is fueling this trend. EPRI estimates data center electricity demand forecasts are roughly 60 % higher than they anticipated just two years ago, highlighting how quickly load expectations are evolving. Natural gas is expected to dominate near-term generation for this demand, raising questions about emissions, reliability, and grid planning in deregulated markets. E&E News |
Natural gas futures jump as global energy tensions push prices higher
U.S. natural gas futures jumped about 7% this week, following rising global energy prices tied to geopolitical tensions and disruptions to LNG supply abroad. While U.S. export facilities are already operating near capacity, the global price spike is still influencing domestic markets. Because natural gas often sets the marginal price for electricity in deregulated wholesale markets, sustained increases could translate into higher wholesale power prices in regions such as ERCOT, PJM, and ISO-NE. Bloomberg |
Kris Hertel - Senior Vice President of Sales
Kris Hertel recently joined AE as Sr. VP of Sales. He brings 25+ years of experience in retail energy operations and sales. Throughout his career, he has built and led high-performing sales organizations for suppliers and energy brokers with a focus on execution, accountability and sustainable growth. Most recently, Kris served as Vice President of Texas Energy Group, where he led a team focused on serving large-load customers, including Bitcoin mining, data centers, and Oil & Gas. He is married to Elizabeth and is the proud father of two daughters, both getting married this year! Outside of work, Kris is an avid golfer and runner, and a dog dad to his 17-yr old rescue, Pearl. Click here to see our Press Release announcing him! |
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